The art world is daily increasing the offer of virtual museum tours, online viewing rooms, websites displaying performance art videos, podcasts and more, sharing and making available to all audiences a massive content. But, is this what people are hungry for? This aggregation of content lack the level of interaction and immersive experiences offered by the social media sites we are used to. In a few short months, our online experiences have been rapidly transformed into something more intimate and open to improvisation – or an appearance of it. The need for close and personal, for shared intimacy and a sense of connection beyond our confinement and isolation being stronger than ever. Since physical reality is confined at home, we turn to spaces that could give us a sense of it. The need to consume unpolished cultural content become a natural appetite, and the online experiences offered by the art world become, by contrast, even more unrelatable.