The art world is daily increasing the offer of virtual museum tours, online viewing rooms, websites displaying performance art videos, podcasts and more, sharing and making available to all audiences a massive content. But, is this what people are hungry for?┬áThis aggregation of content lack the level of interaction and immersive experiences offered by the social media sites we are used to. In a few short months, our online experiences have been rapidly transformed into something more intimate and open to improvisation – or an appearance of it. The need for close and personal, for shared intimacy and a sense of connection beyond our confinement and isolation being stronger than ever. Since physical reality is confined at home, we turn to spaces that could give us a sense of it. The need to consume unpolished cultural content become a natural appetite, and the online experiences offered by the art world become, by contrast, even more unrelatable.